{"id":17142,"date":"2023-07-19T11:43:52","date_gmt":"2023-07-19T09:43:52","guid":{"rendered":"https:\/\/design-guidelines.burckhardt.swiss\/?p=17142"},"modified":"2023-09-05T16:37:02","modified_gmt":"2023-09-05T14:37:02","slug":"valeurs-de-la-marque","status":"publish","type":"post","link":"https:\/\/design-guidelines.burckhardt.swiss\/fr\/elements-de-base\/valeurs-de-la-marque\/","title":{"rendered":"Valeurs de la marque"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2933\" height=\"1111\" src=\"https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/07\/burckhardt-header-markenwerte-fr.jpg\" alt=\"\" class=\"wp-image-17370\" srcset=\"https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/07\/burckhardt-header-markenwerte-fr.jpg 2933w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/07\/burckhardt-header-markenwerte-fr-300x114.jpg 300w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/07\/burckhardt-header-markenwerte-fr-1024x388.jpg 1024w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/07\/burckhardt-header-markenwerte-fr-600x227.jpg 600w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/07\/burckhardt-header-markenwerte-fr-500x189.jpg 500w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/07\/burckhardt-header-markenwerte-fr-1000x379.jpg 1000w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/07\/burckhardt-header-markenwerte-fr-700x265.jpg 700w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/07\/burckhardt-header-markenwerte-fr-1400x530.jpg 1400w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/07\/burckhardt-header-markenwerte-fr-2000x758.jpg 2000w\" sizes=\"auto, (max-width: 2933px) 100vw, 2933px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h1 class=\"wp-block-heading is-style-separator has-huge-font-size\">Valeurs de la marque<\/h1>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-25012722 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-1020933e wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-big-font-size\">Valeurs de la marque<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33vw\">\n<p>Que ce soit lors d&#8217;un entretien avec des clients, d&#8217;un \u00e9change avec des coll\u00e8gues ou pour accompagner des d\u00e9cisions, les valeurs de notre marque montrent ce que nous repr\u00e9sentons chez Burckhardt. Tout ce qui est v\u00e9cu en interne et en externe devrait s&#8217;orienter vers les valeurs.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33vw\">\n<h3 class=\"wp-block-heading has-base-font-size\"><span style=\"text-decoration: underline;\" class=\"u-underline\">durabilit\u00e9<\/span><\/h3>\n\n\n\n<p>Nos actes ont un impact sur l\u2019avenir.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33vw\">\n<h3 class=\"wp-block-heading has-base-font-size\"><span style=\"text-decoration: underline;\" class=\"u-underline\">coh\u00e9sion<\/span><\/h3>\n\n\n\n<p>Le plaisir de travailler ensemble nous permet d\u2019accomplir de grandes choses. <br>La valeur de la marque est au c\u0153ur de <strong>notre<\/strong> culture d&#8217;entreprise interne. Ce n&#8217;est qu&#8217;ensemble que nous pourrons \u00e9tablir Burckhardt avec succ\u00e8s sur le march\u00e9.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33vw\">\n<h3 class=\"wp-block-heading has-base-font-size\"><span style=\"text-decoration: underline;\" class=\"u-underline\">esprit d&#8217;ouverture<\/span><\/h3>\n\n\n\n<p>Nous ne cesserons jamais d\u2019\u00e9voluer. <\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33vw\">\n<h3 class=\"wp-block-heading has-base-font-size\"><span style=\"text-decoration: underline;\" class=\"u-underline\">souci d&#8217;exigence<\/span><\/h3>\n\n\n\n<p>Les attentes \u00e9lev\u00e9es constituent une source de motivation. <\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Autres th\u00e8mes<\/h2>\n\n\n<div\n  id=\"block_b1dfeefa8b29bfcc2c0180ebd4bf2311\"\n  data-block_b1dfeefa8b29bfcc2c0180ebd4bf2311\n  class=\"c-block-more-posts__wrapper\"\n>\n      <div class=\"c-block-more-posts c-block-more-posts--desktop\">\n              <div class=\"c-block-more-posts__item\">\n          <h3 class=\"c-block-more-posts__title\">\n            Logo\n          <\/h3>\n          <a href=\"https:\/\/design-guidelines.burckhardt.swiss\/fr\/elements-de-base\/logo\/\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"280\" src=\"https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/05\/tom-claes-qXpmFqxFzqg-unsplash-2-10.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/05\/tom-claes-qXpmFqxFzqg-unsplash-2-10.png 380w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/05\/tom-claes-qXpmFqxFzqg-unsplash-2-10-300x221.png 300w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/>\n          <\/a>\n        <\/div>\n              <div class=\"c-block-more-posts__item\">\n          <h3 class=\"c-block-more-posts__title\">\n            Typographie\n          <\/h3>\n          <a href=\"https:\/\/design-guidelines.burckhardt.swiss\/fr\/elements-de-base\/typographie\/\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"280\" src=\"https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/05\/tom-claes-qXpmFqxFzqg-unsplash-2-8-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/05\/tom-claes-qXpmFqxFzqg-unsplash-2-8-1.png 380w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/05\/tom-claes-qXpmFqxFzqg-unsplash-2-8-1-300x221.png 300w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/>\n          <\/a>\n        <\/div>\n              <div class=\"c-block-more-posts__item\">\n          <h3 class=\"c-block-more-posts__title\">\n            Ligne\n          <\/h3>\n          <a href=\"https:\/\/design-guidelines.burckhardt.swiss\/fr\/elements-de-base\/ligne\/\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"630\" src=\"https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/Header-linie-2000x630_FR_thumb.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/Header-linie-2000x630_FR_thumb.jpg 855w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/Header-linie-2000x630_FR_thumb-300x221.jpg 300w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/Header-linie-2000x630_FR_thumb-600x442.jpg 600w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/Header-linie-2000x630_FR_thumb-500x368.jpg 500w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/Header-linie-2000x630_FR_thumb-700x516.jpg 700w\" sizes=\"auto, (max-width: 855px) 100vw, 855px\" \/>\n          <\/a>\n        <\/div>\n          <\/div>\n\n    <div class=\"c-block-more-posts c-block-more-posts--mobile\">\n      <slider :records=\"[{&quot;ID&quot;:16571,&quot;post_author&quot;:&quot;10&quot;,&quot;post_date&quot;:&quot;2023-05-26 13:09:01&quot;,&quot;post_date_gmt&quot;:&quot;2023-05-26 11:09:01&quot;,&quot;post_content&quot;:&quot;&lt;!-- wp:image {\\&quot;align\\&quot;:\\&quot;full\\&quot;,\\&quot;id\\&quot;:16341,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image alignfull size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/05\\\/Logo-Header-1.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16341\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:heading {\\&quot;level\\&quot;:1,\\&quot;className\\&quot;:\\&quot;is-style-separator\\&quot;,\\&quot;fontSize\\&quot;:\\&quot;huge\\&quot;} --&gt;\\n&lt;h1 class=\\&quot;wp-block-heading is-style-separator has-huge-font-size\\&quot;&gt;Logo&lt;\\\/h1&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Notre nouveau logo est avant tout clair. Comme un tampon, il place notre nom au centre.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;&lt;strong&gt;Une utilisation r\\u00e9duite : &lt;\\\/strong&gt;le logo est l&#039;\\u00e9l\\u00e9ment visuel le plus important de notre identit\\u00e9. Nous l&#039;utilisons de mani\\u00e8re cibl\\u00e9e et consciente, c&#039;est-\\u00e0-dire que tous les documents ne sont pas publi\\u00e9s avec le logo.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;verticalAlignment\\&quot;:\\&quot;bottom\\&quot;,\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column is-vertically-aligned-bottom\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:acf\\\/downloads-list {\\&quot;name\\&quot;:\\&quot;acf\\\/downloads-list\\&quot;,\\&quot;data\\&quot;:{\\&quot;downloads\\&quot;:[\\&quot;15713\\&quot;],\\&quot;_downloads\\&quot;:\\&quot;field_6385e523b5ba5\\&quot;},\\&quot;align\\&quot;:\\&quot;\\&quot;,\\&quot;mode\\&quot;:\\&quot;edit\\&quot;} \\\/--&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:heading {\\&quot;fontSize\\&quot;:\\&quot;big\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-big-font-size\\&quot;&gt;Versions&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Le logo Burckhardt existe en deux versions de couleurs: en noir pour les fonds clairs et en blanc pour les fonds sombres.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:heading {\\&quot;level\\&quot;:3,\\&quot;fontSize\\&quot;:\\&quot;base\\&quot;} --&gt;\\n&lt;h3 class=\\&quot;wp-block-heading has-base-font-size\\&quot;&gt;Signe figuratif&lt;\\\/h3&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;La forme courte du logo peut \\u00eatre utilis\\u00e9e pour de tr\\u00e8s petits formats, par exemple en tant que favicon du site internet ou comme photo de profil sur les plates-formes de r\\u00e9seaux sociaux. &lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;flex\\&quot;,\\&quot;flexWrap\\&quot;:\\&quot;wrap\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:15890,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Frame-1.png\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-15890\\&quot;\\\/&gt;&lt;figcaption class=\\&quot;wp-element-caption\\&quot;&gt;Logo noir sur image claire&lt;\\\/figcaption&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;\\n\\n&lt;!-- wp:image {\\&quot;id\\&quot;:15897,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Frame-1-3.png\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-15897\\&quot;\\\/&gt;&lt;figcaption class=\\&quot;wp-element-caption\\&quot;&gt;Logo blanc sur fond noir&lt;\\\/figcaption&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:heading {\\&quot;level\\&quot;:3,\\&quot;fontSize\\&quot;:\\&quot;base\\&quot;} --&gt;\\n&lt;h3 class=\\&quot;wp-block-heading has-base-font-size\\&quot;&gt;\\u00c9criture&lt;\\\/h3&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Dans les textes, Burckhardt s\\u2019\\u00e9crit toujours avec un \\u00abB\\u00bb majuscule initial: Burckhardt.&lt;br&gt;Voir les &lt;a href=\\&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/fr\\\/utilisation\\\/\\&quot; target=\\&quot;_blank\\&quot; rel=\\&quot;noreferrer noopener\\&quot;&gt;applications&lt;\\\/a&gt;.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;flex\\&quot;,\\&quot;flexWrap\\&quot;:\\&quot;nowrap\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:16223,\\&quot;width\\&quot;:165,\\&quot;height\\&quot;:158,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full is-resized\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/05\\\/Favicon1.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16223\\&quot; width=\\&quot;165\\&quot; height=\\&quot;158\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;\\n\\n&lt;!-- wp:image {\\&quot;id\\&quot;:16220,\\&quot;width\\&quot;:165,\\&quot;height\\&quot;:158,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full is-resized\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/05\\\/Favicon2.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16220\\&quot; width=\\&quot;165\\&quot; height=\\&quot;158\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:paragraph {\\&quot;fontSize\\&quot;:\\&quot;small\\&quot;} --&gt;\\n&lt;p class=\\&quot;has-small-font-size\\&quot;&gt;Forme courte du logo &lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:heading {\\&quot;fontSize\\&quot;:\\&quot;big\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-big-font-size\\&quot;&gt;Dimensions&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Les versions du logo sont disponibles tant pour les produits imprim\\u00e9s que pour les utilisations en ligne. Toutes sont \\u00e9galement propos\\u00e9es sous forme de fichiers vectoriels (EPS) et peuvent donc \\u00eatre redimensionn\\u00e9es \\u00e0 la taille souhait\\u00e9e sans perte de qualit\\u00e9.   &lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Il faut toutefois veiller \\u00e0 respecter la taille minimale&lt;br&gt;d\\u00e9finie.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:16649,\\&quot;width\\&quot;:350,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full is-resized\\&quot;&gt;&lt;img src=\\&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/07\\\/Mindestgroesse_FR.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16649\\&quot; width=\\&quot;350\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;\\n\\n&lt;!-- wp:image {\\&quot;id\\&quot;:15941,\\&quot;width\\&quot;:512,\\&quot;height\\&quot;:319,\\&quot;sizeSlug\\&quot;:\\&quot;large\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-large is-resized\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Beispiel-Briefbogen-1024x638.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-15941\\&quot; width=\\&quot;512\\&quot; height=\\&quot;319\\&quot;\\\/&gt;&lt;figcaption class=\\&quot;wp-element-caption\\&quot;&gt;Exemple : papier \\u00e0 lettres &lt;\\\/figcaption&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:heading {\\&quot;fontSize\\&quot;:\\&quot;big\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-big-font-size\\&quot;&gt;Zone d\\u2019exclusion&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;La zone d\\u2019exclusion ne doit contenir aucun autre \\u00e9l\\u00e9ment graphique ou susceptible de d\\u00e9tourner l\\u2019attention du logo. &lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Son format est d\\u00e9termin\\u00e9 par le \\u00ab c \\u00bb de l\\u2019inscription.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:15887,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/tom-claes-qXpmFqxFzqg-unsplash-2.png\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-15887\\&quot;\\\/&gt;&lt;figcaption class=\\&quot;wp-element-caption\\&quot;&gt;Zone d\\u2019exclusion du logo&lt;\\\/figcaption&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:heading {\\&quot;fontSize\\&quot;:\\&quot;big\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-big-font-size\\&quot;&gt;Fonds&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:heading {\\&quot;level\\&quot;:3,\\&quot;fontSize\\&quot;:\\&quot;base\\&quot;} --&gt;\\n&lt;h3 class=\\&quot;wp-block-heading has-base-font-size\\&quot;&gt;Sur fond blanc\\\/blanc cass\\u00e9&lt;\\\/h3&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Si le fond est blanc, blanc cass\\u00e9 ou clair, on utilise le logo noir. &lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;flex\\&quot;,\\&quot;flexWrap\\&quot;:\\&quot;wrap\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:15890,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Frame-1.png\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-15890\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;\\n\\n&lt;!-- wp:image {\\&quot;id\\&quot;:15894,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/tom-claes-qXpmFqxFzqg-unsplash-2-1.png\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-15894\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:paragraph {\\&quot;fontSize\\&quot;:\\&quot;small\\&quot;} --&gt;\\n&lt;p class=\\&quot;has-small-font-size\\&quot;&gt;Logo noir sur image claire&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:heading {\\&quot;level\\&quot;:3,\\&quot;fontSize\\&quot;:\\&quot;base\\&quot;} --&gt;\\n&lt;h3 class=\\&quot;wp-block-heading has-base-font-size\\&quot;&gt;Sur fond noir\\\/sombre&lt;\\\/h3&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Si le fond est noir ou sombre, on utilise le logo blanc.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;flex\\&quot;,\\&quot;flexWrap\\&quot;:\\&quot;nowrap\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:15897,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Frame-1-3.png\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-15897\\&quot;\\\/&gt;&lt;figcaption class=\\&quot;wp-element-caption\\&quot;&gt;Logo blanc sur fond noir&lt;\\\/figcaption&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:heading {\\&quot;level\\&quot;:3,\\&quot;fontSize\\&quot;:\\&quot;base\\&quot;} --&gt;\\n&lt;h3 class=\\&quot;wp-block-heading has-base-font-size\\&quot;&gt;Sur les images&lt;\\\/h3&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Lorsque le logo appara\\u00eet sur un fond d\\u2019image, il faut viser un maximum de contraste.&lt;br&gt;On utilise donc le logo noir sur les images claires et le logo blanc sur les images sombres. Lors du choix de l\\u2019image, il faut \\u00e9galement veiller \\u00e0 le placer sur une surface calme et si possible unie.  &lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;flex\\&quot;,\\&quot;flexWrap\\&quot;:\\&quot;wrap\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:15900,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Frame-1-1.png\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-15900\\&quot;\\\/&gt;&lt;figcaption class=\\&quot;wp-element-caption\\&quot;&gt;Logo noir sur image claire&lt;\\\/figcaption&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;\\n\\n&lt;!-- wp:image {\\&quot;id\\&quot;:15903,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Frame-1-2.png\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-15903\\&quot;\\\/&gt;&lt;figcaption class=\\&quot;wp-element-caption\\&quot;&gt;Logo blanc sur image sombre&lt;\\\/figcaption&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:heading {\\&quot;textAlign\\&quot;:\\&quot;center\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-text-align-center\\&quot;&gt;Autres th\\u00e8mes&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:acf\\\/more-posts {\\&quot;name\\&quot;:\\&quot;acf\\\/more-posts\\&quot;,\\&quot;data\\&quot;:{\\&quot;more_posts\\&quot;:[\\&quot;15556\\&quot;,\\&quot;15542\\&quot;],\\&quot;_more_posts\\&quot;:\\&quot;field_647707809fcb4\\&quot;},\\&quot;align\\&quot;:\\&quot;\\&quot;,\\&quot;mode\\&quot;:\\&quot;preview\\&quot;} \\\/--&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;&quot;,&quot;post_title&quot;:&quot;Logo&quot;,&quot;post_excerpt&quot;:&quot;&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;closed&quot;,&quot;ping_status&quot;:&quot;closed&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;logo&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2023-07-20 14:18:09&quot;,&quot;post_modified_gmt&quot;:&quot;2023-07-20 12:18:09&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/logo\\\/&quot;,&quot;menu_order&quot;:1,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;0&quot;,&quot;filter&quot;:&quot;raw&quot;,&quot;post_link&quot;:&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/fr\\\/elements-de-base\\\/logo\\\/&quot;,&quot;post_thumbnail&quot;:&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/05\\\/tom-claes-qXpmFqxFzqg-unsplash-2-10.png&quot;},{&quot;ID&quot;:16581,&quot;post_author&quot;:&quot;10&quot;,&quot;post_date&quot;:&quot;2023-05-26 13:09:25&quot;,&quot;post_date_gmt&quot;:&quot;2023-05-26 11:09:25&quot;,&quot;post_content&quot;:&quot;&lt;!-- wp:image {\\&quot;align\\&quot;:\\&quot;full\\&quot;,\\&quot;id\\&quot;:16244,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;,\\&quot;className\\&quot;:\\&quot;is-style-default\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image alignfull size-full is-style-default\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/05\\\/Typo-Header-2.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16244\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:heading {\\&quot;level\\&quot;:1,\\&quot;className\\&quot;:\\&quot;is-style-separator\\&quot;,\\&quot;fontSize\\&quot;:\\&quot;huge\\&quot;} --&gt;\\n&lt;h1 class=\\&quot;wp-block-heading is-style-separator has-huge-font-size\\&quot;&gt;Typographie&lt;\\\/h1&gt;\\n&lt;!-- \\\/wp:heading --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;verticalAlignment\\&quot;:\\&quot;bottom\\&quot;,\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column is-vertically-aligned-bottom\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:heading {\\&quot;fontSize\\&quot;:\\&quot;big\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-big-font-size\\&quot;&gt;Police syst\\u00e8me Arial&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;La police secondaire de Burckhardt est Arial dans les fontes Bold et Regular.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Elle est surtout employ\\u00e9e pour les applications&lt;br&gt;\\u00e0 contenu dynamique comme les e-mails, les lettres, les tableaux Excel, les CAO et d\\u2019autres documents non confidentiels. &lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Arial est utilis\\u00e9e en fonte Bold pour les titres et Regular pour les rubriques. Le corps de texte et les l\\u00e9gendes des illustrations sont \\u00e9galement compos\\u00e9s en Arial Regular.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Vous trouverez un exemple de taille de police et d\\u2019interligne pour le papier \\u00e0 lettres.sous les &lt;a href=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/anwendungen\\\/geschaeftsdrucksachen\\\/\\&quot; data-type=\\&quot;post\\&quot; data-id=\\&quot;15568\\&quot;&gt;imprim\\u00e9s commerciaux&lt;\\\/a&gt;.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:16793,\\&quot;sizeSlug\\&quot;:\\&quot;large\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-large\\&quot;&gt;&lt;img src=\\&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/05\\\/Typographie_secondaire-1024x493.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16793\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:heading {\\&quot;fontSize\\&quot;:\\&quot;big\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-big-font-size\\&quot;&gt;Police de pr\\u00e9sentation Aeonik&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Burckhardt utilise deux polices de caract\\u00e8res : Aeonik Fono dans les fontes Black et Regular et Aeonik Pro dans la fonte Regular. &lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Pour les titres, la police Aeonik Fono Black est utilis\\u00e9e et pour les rubriques, la coupe coupe Regular. Les textes continus et les l\\u00e9gendes sont compos\\u00e9s avec la police Aeonik Pro.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;&lt;strong&gt;Veuillez noter que : &lt;\\\/strong&gt;Tous les documents ouverts tels que les ppt doivent toujours \\u00eatre enregistr\\u00e9s au format PDF. Ce n&#039;est qu&#039;ainsi que nous pouvons garantir que le destinataire recevra la mise en page correspondante.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:16007,\\&quot;sizeSlug\\&quot;:\\&quot;large\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-large\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/05\\\/Hausschrift-1024x742.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16007\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:heading {\\&quot;fontSize\\&quot;:\\&quot;big\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-big-font-size\\&quot;&gt;Utilisation&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;25%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:25%\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:16767,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/05\\\/Typographie_Legende_Fr.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16767\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;50%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:50%\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:16770,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/05\\\/Typographie_mitte_fr.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16770\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;25%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:25%\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:16025,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/AnwedungTypo3.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16025\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:acf\\\/more-posts {\\&quot;name\\&quot;:\\&quot;acf\\\/more-posts\\&quot;,\\&quot;data\\&quot;:{\\&quot;more_posts\\&quot;:\\&quot;\\&quot;,\\&quot;_more_posts\\&quot;:\\&quot;field_647707809fcb4\\&quot;},\\&quot;align\\&quot;:\\&quot;\\&quot;,\\&quot;mode\\&quot;:\\&quot;edit\\&quot;} \\\/--&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;&quot;,&quot;post_title&quot;:&quot;Typographie&quot;,&quot;post_excerpt&quot;:&quot;&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;closed&quot;,&quot;ping_status&quot;:&quot;closed&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;typographie&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2023-07-20 14:22:10&quot;,&quot;post_modified_gmt&quot;:&quot;2023-07-20 12:22:10&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/typographie\\\/&quot;,&quot;menu_order&quot;:7,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;0&quot;,&quot;filter&quot;:&quot;raw&quot;,&quot;post_link&quot;:&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/fr\\\/elements-de-base\\\/typographie\\\/&quot;,&quot;post_thumbnail&quot;:&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/05\\\/tom-claes-qXpmFqxFzqg-unsplash-2-8-1.png&quot;},{&quot;ID&quot;:16579,&quot;post_author&quot;:&quot;2&quot;,&quot;post_date&quot;:&quot;2023-06-15 10:35:14&quot;,&quot;post_date_gmt&quot;:&quot;2023-06-15 08:35:14&quot;,&quot;post_content&quot;:&quot;&lt;!-- wp:image {\\&quot;align\\&quot;:\\&quot;full\\&quot;,\\&quot;id\\&quot;:16826,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image alignfull size-full\\&quot;&gt;&lt;img src=\\&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Header-linie-2000x630_FR-min.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16826\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:heading {\\&quot;level\\&quot;:1,\\&quot;className\\&quot;:\\&quot;is-style-separator\\&quot;,\\&quot;fontSize\\&quot;:\\&quot;huge\\&quot;} --&gt;\\n&lt;h1 class=\\&quot;wp-block-heading is-style-separator has-huge-font-size\\&quot;&gt;Ligne&lt;\\\/h1&gt;\\n&lt;!-- \\\/wp:heading --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:heading {\\&quot;fontSize\\&quot;:\\&quot;big\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-big-font-size\\&quot;&gt;Ligne&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;La ligne est un \\u00e9l\\u00e9ment de design marquant&lt;br&gt;de la charte graphique de Burckhardt. Bas\\u00e9e sur le logo, elle est utilis\\u00e9e dans deux cas : pour mettre en \\u00e9vidence sous forme de soulignement rouge et pour d\\u00e9limiter comme ligne de s\\u00e9paration noire.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:heading {\\&quot;level\\&quot;:3,\\&quot;fontSize\\&quot;:\\&quot;base\\&quot;} --&gt;\\n&lt;h3 class=\\&quot;wp-block-heading has-base-font-size\\&quot;&gt;Soulignement &lt;\\\/h3&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Pour faire ressortir certains termes dans les titres ou les citations, on peut les souligner en rouge. L\\u2019\\u00e9paisseur du trait horizontal du titre sert de r\\u00e9f\\u00e9rence pour le soulignement. Elle d\\u00e9termine l\\u2019\\u00e9paisseur de la ligne rouge et la distance entre le titre et cette derni\\u00e8re.   &lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Le trait s\\u2019arr\\u00eate avant les jambages et reprend apr\\u00e8s. La distance entre la ligne rouge et le jambage correspond \\u00e0 l\\u2019\\u00e9paisseur du trait horizontal du titre. &lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:16798,\\&quot;width\\&quot;:629,\\&quot;height\\&quot;:768,\\&quot;sizeSlug\\&quot;:\\&quot;large\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-large is-resized\\&quot;&gt;&lt;img src=\\&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Soulignement_01-839x1024.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16798\\&quot; width=\\&quot;629\\&quot; height=\\&quot;768\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:heading {\\&quot;level\\&quot;:3,\\&quot;fontSize\\&quot;:\\&quot;base\\&quot;} --&gt;\\n&lt;h3 class=\\&quot;wp-block-heading has-base-font-size\\&quot;&gt;Ligne de s\\u00e9paration &lt;\\\/h3&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Les lignes sont \\u00e9galement utilis\\u00e9es comme \\u00e9l\\u00e9ment de s\\u00e9paration entre les titres et le corps de texte\\\/l\\u2019accroche. Cela permet de faire ressortir la hi\\u00e9rarchisation et de reprendre la ligne du logo dans le design.  &lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Comme il ne s\\u2019agit pas d\\u2019une mise en \\u00e9vidence mais d\\u2019un \\u00e9l\\u00e9ment de s\\u00e9paration, la distance entre le titre et la ligne est sup\\u00e9rieure \\u00e0 celle appliqu\\u00e9e pour le soulignement. L\\u2019espace correspond \\u00e0 la hauteur de majuscule du titre. La longueur de la ligne de s\\u00e9paration correspond \\u00e0 deux fois la hauteur de majuscule.  &lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;La ligne de s\\u00e9paration ne doit pas \\u00eatre utilis\\u00e9e \\u00e0 proximit\\u00e9 imm\\u00e9diate du logo afin d\\u2019\\u00e9viter l\\u2019effet de doublon.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:spacer {\\&quot;height\\&quot;:\\&quot;76px\\&quot;} --&gt;\\n&lt;div style=\\&quot;height:76px\\&quot; aria-hidden=\\&quot;true\\&quot; class=\\&quot;wp-block-spacer\\&quot;&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:spacer --&gt;\\n\\n&lt;!-- wp:image {\\&quot;id\\&quot;:16034,\\&quot;width\\&quot;:512,\\&quot;height\\&quot;:373,\\&quot;sizeSlug\\&quot;:\\&quot;large\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-large is-resized\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Trennlinie-1024x746.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16034\\&quot; width=\\&quot;512\\&quot; height=\\&quot;373\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:heading {\\&quot;textAlign\\&quot;:\\&quot;center\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-text-align-center\\&quot;&gt;Autres th\\u00e8mes&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:acf\\\/more-posts {\\&quot;name\\&quot;:\\&quot;acf\\\/more-posts\\&quot;,\\&quot;data\\&quot;:{\\&quot;more_posts\\&quot;:[\\&quot;15544\\&quot;,\\&quot;15540\\&quot;],\\&quot;_more_posts\\&quot;:\\&quot;field_647707809fcb4\\&quot;},\\&quot;align\\&quot;:\\&quot;\\&quot;,\\&quot;mode\\&quot;:\\&quot;preview\\&quot;} \\\/--&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;&quot;,&quot;post_title&quot;:&quot;Ligne&quot;,&quot;post_excerpt&quot;:&quot;&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;closed&quot;,&quot;ping_status&quot;:&quot;closed&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;ligne&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2023-07-14 13:11:29&quot;,&quot;post_modified_gmt&quot;:&quot;2023-07-14 11:11:29&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/ligne\\\/&quot;,&quot;menu_order&quot;:12,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;0&quot;,&quot;filter&quot;:&quot;raw&quot;,&quot;post_link&quot;:&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/fr\\\/elements-de-base\\\/ligne\\\/&quot;,&quot;post_thumbnail&quot;:&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Header-linie-2000x630_FR_thumb.jpg&quot;}]\">\n        <template #record=\"record\">\n          <div class=\"c-slider--post\">\n            <div class=\"swiper-lazy-preloader\"><\/div>\n            <h3 v-html=\"record.post_title\"><\/h3>\n            <a :href=\"record.post_link\">\n              <img :src=\"record.post_thumbnail\" :alt=\"record.post_title\" \/>\n            <\/a>\n          <\/div>\n        <\/template>\n      <\/slider>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Valeurs de la marque Valeurs de la marque Que ce soit lors d&#8217;un entretien avec des clients, d&#8217;un \u00e9change avec des coll\u00e8gues ou pour accompagner des d\u00e9cisions, les valeurs de notre marque montrent ce que nous repr\u00e9sentons chez Burckhardt. Tout ce qui est v\u00e9cu en interne et en externe devrait s&#8217;orienter vers les valeurs. durabilit\u00e9 &hellip;<\/p>\n","protected":false},"author":10,"featured_media":18097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"categories":[67],"class_list":["post-17142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elements-de-base"],"acf":[],"_links":{"self":[{"href":"https:\/\/design-guidelines.burckhardt.swiss\/fr\/wp-json\/wp\/v2\/posts\/17142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/design-guidelines.burckhardt.swiss\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/design-guidelines.burckhardt.swiss\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/design-guidelines.burckhardt.swiss\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/design-guidelines.burckhardt.swiss\/fr\/wp-json\/wp\/v2\/comments?post=17142"}],"version-history":[{"count":7,"href":"https:\/\/design-guidelines.burckhardt.swiss\/fr\/wp-json\/wp\/v2\/posts\/17142\/revisions"}],"predecessor-version":[{"id":17374,"href":"https:\/\/design-guidelines.burckhardt.swiss\/fr\/wp-json\/wp\/v2\/posts\/17142\/revisions\/17374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/design-guidelines.burckhardt.swiss\/fr\/wp-json\/wp\/v2\/media\/18097"}],"wp:attachment":[{"href":"https:\/\/design-guidelines.burckhardt.swiss\/fr\/wp-json\/wp\/v2\/media?parent=17142"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/design-guidelines.burckhardt.swiss\/fr\/wp-json\/wp\/v2\/tags?post=17142"},{"taxonomy":"category","embeddable":true,"href":"https:\/\/design-guidelines.burckhardt.swiss\/fr\/wp-json\/wp\/v2\/categories?post=17142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}