{"id":16577,"date":"2023-06-21T12:09:14","date_gmt":"2023-06-21T10:09:14","guid":{"rendered":"https:\/\/design-guidelines.burckhardt.swiss\/merchandising\/"},"modified":"2023-07-20T13:09:42","modified_gmt":"2023-07-20T11:09:42","slug":"merchandising","status":"publish","type":"post","link":"https:\/\/design-guidelines.burckhardt.swiss\/fr\/utilisation\/merchandising\/","title":{"rendered":"Merchandise"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"833\" src=\"http:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/Header_Akquise.jpg\" alt=\"\" class=\"wp-image-16371\" srcset=\"https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/Header_Akquise.jpg 2200w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/Header_Akquise-300x114.jpg 300w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/Header_Akquise-1024x388.jpg 1024w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/Header_Akquise-600x227.jpg 600w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/Header_Akquise-500x189.jpg 500w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/Header_Akquise-1000x379.jpg 1000w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/Header_Akquise-700x265.jpg 700w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/Header_Akquise-1400x530.jpg 1400w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/Header_Akquise-2000x757.jpg 2000w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h1 class=\"wp-block-heading is-style-separator has-huge-font-size\">Merchandise<\/h1>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Nous portons notre marque de mani\u00e8re choisie et discr\u00e8te dans le monde entier. Notre logo ne doit pas orner des stylos \u00e0 bille ou des cl\u00e9s USB, mais \u00eatre utilis\u00e9 de la mani\u00e8re la plus judicieuse et la plus agr\u00e9able pour notre r\u00e9seau.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading has-base-font-size\">Carnets de notes <\/h3>\n\n\n\n<p>Notre carnet de notes avec mise en page en allemand ou en fran\u00e7ais est pr\u00eat \u00e0 \u00eatre retir\u00e9 \u00e0 la COM \u00e0 B\u00e2le.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/Akquise_Header.jpg\" alt=\"\" class=\"wp-image-16376\" width=\"530\" height=\"371\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading has-base-font-size\">Sac \u00e9tanche <\/h3>\n\n\n\n<p>Notre cadeau pour les collaborateurs de l&#8217;ann\u00e9e 2023 !<\/p>\n\n\n\n<p>Que ce soit dans le Rhin \u00e0 B\u00e2le, au bord du lac de Zurich, du lac L\u00e9man ou sur les rives des innombrables lacs de Berlin, le poisson-chat vous accompagne de mani\u00e8re fiable sur tous les sites.<\/p>\n\n\n\n<p>L&#8217;\u00e9quipe KOM se r\u00e9jouit \u00e0 tout moment de recevoir des photos avec le poisson-chat en action !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/BUR_CD_Guidelines_Wickelfisch-988x1024.jpg\" alt=\"\" class=\"wp-image-16468\" width=\"579\" height=\"600\" srcset=\"https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/BUR_CD_Guidelines_Wickelfisch-988x1024.jpg 988w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/BUR_CD_Guidelines_Wickelfisch-290x300.jpg 290w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/BUR_CD_Guidelines_Wickelfisch-600x622.jpg 600w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/BUR_CD_Guidelines_Wickelfisch-500x518.jpg 500w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/BUR_CD_Guidelines_Wickelfisch-1000x1036.jpg 1000w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/BUR_CD_Guidelines_Wickelfisch-700x725.jpg 700w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/BUR_CD_Guidelines_Wickelfisch-1400x1451.jpg 1400w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/BUR_CD_Guidelines_Wickelfisch.jpg 1547w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Autres th\u00e8mes<\/h2>\n\n\n<div\n  id=\"block_6794a56b660361f9a004b1b907f85a94\"\n  data-block_6794a56b660361f9a004b1b907f85a94\n  class=\"c-block-more-posts__wrapper\"\n>\n      <div class=\"c-block-more-posts c-block-more-posts--desktop\">\n              <div class=\"c-block-more-posts__item\">\n          <h3 class=\"c-block-more-posts__title\">\n            Logo\n          <\/h3>\n          <a href=\"https:\/\/design-guidelines.burckhardt.swiss\/fr\/elements-de-base\/logo\/\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"280\" src=\"https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/05\/tom-claes-qXpmFqxFzqg-unsplash-2-10.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/05\/tom-claes-qXpmFqxFzqg-unsplash-2-10.png 380w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/05\/tom-claes-qXpmFqxFzqg-unsplash-2-10-300x221.png 300w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/>\n          <\/a>\n        <\/div>\n              <div class=\"c-block-more-posts__item\">\n          <h3 class=\"c-block-more-posts__title\">\n            Typographie\n          <\/h3>\n          <a href=\"https:\/\/design-guidelines.burckhardt.swiss\/fr\/elements-de-base\/typographie\/\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"280\" src=\"https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/05\/tom-claes-qXpmFqxFzqg-unsplash-2-8-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/05\/tom-claes-qXpmFqxFzqg-unsplash-2-8-1.png 380w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/05\/tom-claes-qXpmFqxFzqg-unsplash-2-8-1-300x221.png 300w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/>\n          <\/a>\n        <\/div>\n              <div class=\"c-block-more-posts__item\">\n          <h3 class=\"c-block-more-posts__title\">\n            R\u00e9seaux sociaux\n          <\/h3>\n          <a href=\"https:\/\/design-guidelines.burckhardt.swiss\/fr\/utilisation\/reseaux-sociaux\/\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"280\" src=\"https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/Social-Media_Header1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/Social-Media_Header1.jpg 380w, https:\/\/design-guidelines.burckhardt.swiss\/app\/uploads\/2023\/06\/Social-Media_Header1-300x221.jpg 300w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/>\n          <\/a>\n        <\/div>\n          <\/div>\n\n    <div class=\"c-block-more-posts c-block-more-posts--mobile\">\n      <slider :records=\"[{&quot;ID&quot;:16571,&quot;post_author&quot;:&quot;10&quot;,&quot;post_date&quot;:&quot;2023-05-26 13:09:01&quot;,&quot;post_date_gmt&quot;:&quot;2023-05-26 11:09:01&quot;,&quot;post_content&quot;:&quot;&lt;!-- wp:image {\\&quot;align\\&quot;:\\&quot;full\\&quot;,\\&quot;id\\&quot;:16341,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image alignfull size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/05\\\/Logo-Header-1.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16341\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:heading {\\&quot;level\\&quot;:1,\\&quot;className\\&quot;:\\&quot;is-style-separator\\&quot;,\\&quot;fontSize\\&quot;:\\&quot;huge\\&quot;} --&gt;\\n&lt;h1 class=\\&quot;wp-block-heading is-style-separator has-huge-font-size\\&quot;&gt;Logo&lt;\\\/h1&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Notre nouveau logo est avant tout clair. Comme un tampon, il place notre nom au centre.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;&lt;strong&gt;Une utilisation r\\u00e9duite : &lt;\\\/strong&gt;le logo est l&#039;\\u00e9l\\u00e9ment visuel le plus important de notre identit\\u00e9. Nous l&#039;utilisons de mani\\u00e8re cibl\\u00e9e et consciente, c&#039;est-\\u00e0-dire que tous les documents ne sont pas publi\\u00e9s avec le logo.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;verticalAlignment\\&quot;:\\&quot;bottom\\&quot;,\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column is-vertically-aligned-bottom\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:acf\\\/downloads-list {\\&quot;name\\&quot;:\\&quot;acf\\\/downloads-list\\&quot;,\\&quot;data\\&quot;:{\\&quot;downloads\\&quot;:[\\&quot;15713\\&quot;],\\&quot;_downloads\\&quot;:\\&quot;field_6385e523b5ba5\\&quot;},\\&quot;align\\&quot;:\\&quot;\\&quot;,\\&quot;mode\\&quot;:\\&quot;edit\\&quot;} \\\/--&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:heading {\\&quot;fontSize\\&quot;:\\&quot;big\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-big-font-size\\&quot;&gt;Versions&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Le logo Burckhardt existe en deux versions de couleurs: en noir pour les fonds clairs et en blanc pour les fonds sombres.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:heading {\\&quot;level\\&quot;:3,\\&quot;fontSize\\&quot;:\\&quot;base\\&quot;} --&gt;\\n&lt;h3 class=\\&quot;wp-block-heading has-base-font-size\\&quot;&gt;Signe figuratif&lt;\\\/h3&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;La forme courte du logo peut \\u00eatre utilis\\u00e9e pour de tr\\u00e8s petits formats, par exemple en tant que favicon du site internet ou comme photo de profil sur les plates-formes de r\\u00e9seaux sociaux. &lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;flex\\&quot;,\\&quot;flexWrap\\&quot;:\\&quot;wrap\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:15890,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Frame-1.png\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-15890\\&quot;\\\/&gt;&lt;figcaption class=\\&quot;wp-element-caption\\&quot;&gt;Logo noir sur image claire&lt;\\\/figcaption&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;\\n\\n&lt;!-- wp:image {\\&quot;id\\&quot;:15897,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Frame-1-3.png\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-15897\\&quot;\\\/&gt;&lt;figcaption class=\\&quot;wp-element-caption\\&quot;&gt;Logo blanc sur fond noir&lt;\\\/figcaption&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:heading {\\&quot;level\\&quot;:3,\\&quot;fontSize\\&quot;:\\&quot;base\\&quot;} --&gt;\\n&lt;h3 class=\\&quot;wp-block-heading has-base-font-size\\&quot;&gt;\\u00c9criture&lt;\\\/h3&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Dans les textes, Burckhardt s\\u2019\\u00e9crit toujours avec un \\u00abB\\u00bb majuscule initial: Burckhardt.&lt;br&gt;Voir les &lt;a href=\\&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/fr\\\/utilisation\\\/\\&quot; target=\\&quot;_blank\\&quot; rel=\\&quot;noreferrer noopener\\&quot;&gt;applications&lt;\\\/a&gt;.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;flex\\&quot;,\\&quot;flexWrap\\&quot;:\\&quot;nowrap\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:16223,\\&quot;width\\&quot;:165,\\&quot;height\\&quot;:158,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full is-resized\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/05\\\/Favicon1.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16223\\&quot; width=\\&quot;165\\&quot; height=\\&quot;158\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;\\n\\n&lt;!-- wp:image {\\&quot;id\\&quot;:16220,\\&quot;width\\&quot;:165,\\&quot;height\\&quot;:158,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full is-resized\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/05\\\/Favicon2.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16220\\&quot; width=\\&quot;165\\&quot; height=\\&quot;158\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:paragraph {\\&quot;fontSize\\&quot;:\\&quot;small\\&quot;} --&gt;\\n&lt;p class=\\&quot;has-small-font-size\\&quot;&gt;Forme courte du logo &lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:heading {\\&quot;fontSize\\&quot;:\\&quot;big\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-big-font-size\\&quot;&gt;Dimensions&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Les versions du logo sont disponibles tant pour les produits imprim\\u00e9s que pour les utilisations en ligne. Toutes sont \\u00e9galement propos\\u00e9es sous forme de fichiers vectoriels (EPS) et peuvent donc \\u00eatre redimensionn\\u00e9es \\u00e0 la taille souhait\\u00e9e sans perte de qualit\\u00e9.   &lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Il faut toutefois veiller \\u00e0 respecter la taille minimale&lt;br&gt;d\\u00e9finie.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:16649,\\&quot;width\\&quot;:350,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full is-resized\\&quot;&gt;&lt;img src=\\&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/07\\\/Mindestgroesse_FR.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16649\\&quot; width=\\&quot;350\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;\\n\\n&lt;!-- wp:image {\\&quot;id\\&quot;:15941,\\&quot;width\\&quot;:512,\\&quot;height\\&quot;:319,\\&quot;sizeSlug\\&quot;:\\&quot;large\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-large is-resized\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Beispiel-Briefbogen-1024x638.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-15941\\&quot; width=\\&quot;512\\&quot; height=\\&quot;319\\&quot;\\\/&gt;&lt;figcaption class=\\&quot;wp-element-caption\\&quot;&gt;Exemple : papier \\u00e0 lettres &lt;\\\/figcaption&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:heading {\\&quot;fontSize\\&quot;:\\&quot;big\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-big-font-size\\&quot;&gt;Zone d\\u2019exclusion&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;La zone d\\u2019exclusion ne doit contenir aucun autre \\u00e9l\\u00e9ment graphique ou susceptible de d\\u00e9tourner l\\u2019attention du logo. &lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Son format est d\\u00e9termin\\u00e9 par le \\u00ab c \\u00bb de l\\u2019inscription.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:15887,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/tom-claes-qXpmFqxFzqg-unsplash-2.png\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-15887\\&quot;\\\/&gt;&lt;figcaption class=\\&quot;wp-element-caption\\&quot;&gt;Zone d\\u2019exclusion du logo&lt;\\\/figcaption&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:heading {\\&quot;fontSize\\&quot;:\\&quot;big\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-big-font-size\\&quot;&gt;Fonds&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:heading {\\&quot;level\\&quot;:3,\\&quot;fontSize\\&quot;:\\&quot;base\\&quot;} --&gt;\\n&lt;h3 class=\\&quot;wp-block-heading has-base-font-size\\&quot;&gt;Sur fond blanc\\\/blanc cass\\u00e9&lt;\\\/h3&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Si le fond est blanc, blanc cass\\u00e9 ou clair, on utilise le logo noir. &lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;flex\\&quot;,\\&quot;flexWrap\\&quot;:\\&quot;wrap\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:15890,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Frame-1.png\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-15890\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;\\n\\n&lt;!-- wp:image {\\&quot;id\\&quot;:15894,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/tom-claes-qXpmFqxFzqg-unsplash-2-1.png\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-15894\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:paragraph {\\&quot;fontSize\\&quot;:\\&quot;small\\&quot;} --&gt;\\n&lt;p class=\\&quot;has-small-font-size\\&quot;&gt;Logo noir sur image claire&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:heading {\\&quot;level\\&quot;:3,\\&quot;fontSize\\&quot;:\\&quot;base\\&quot;} --&gt;\\n&lt;h3 class=\\&quot;wp-block-heading has-base-font-size\\&quot;&gt;Sur fond noir\\\/sombre&lt;\\\/h3&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Si le fond est noir ou sombre, on utilise le logo blanc.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;flex\\&quot;,\\&quot;flexWrap\\&quot;:\\&quot;nowrap\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:15897,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Frame-1-3.png\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-15897\\&quot;\\\/&gt;&lt;figcaption class=\\&quot;wp-element-caption\\&quot;&gt;Logo blanc sur fond noir&lt;\\\/figcaption&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:heading {\\&quot;level\\&quot;:3,\\&quot;fontSize\\&quot;:\\&quot;base\\&quot;} --&gt;\\n&lt;h3 class=\\&quot;wp-block-heading has-base-font-size\\&quot;&gt;Sur les images&lt;\\\/h3&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Lorsque le logo appara\\u00eet sur un fond d\\u2019image, il faut viser un maximum de contraste.&lt;br&gt;On utilise donc le logo noir sur les images claires et le logo blanc sur les images sombres. Lors du choix de l\\u2019image, il faut \\u00e9galement veiller \\u00e0 le placer sur une surface calme et si possible unie.  &lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;flex\\&quot;,\\&quot;flexWrap\\&quot;:\\&quot;wrap\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:15900,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Frame-1-1.png\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-15900\\&quot;\\\/&gt;&lt;figcaption class=\\&quot;wp-element-caption\\&quot;&gt;Logo noir sur image claire&lt;\\\/figcaption&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;\\n\\n&lt;!-- wp:image {\\&quot;id\\&quot;:15903,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Frame-1-2.png\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-15903\\&quot;\\\/&gt;&lt;figcaption class=\\&quot;wp-element-caption\\&quot;&gt;Logo blanc sur image sombre&lt;\\\/figcaption&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:heading {\\&quot;textAlign\\&quot;:\\&quot;center\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-text-align-center\\&quot;&gt;Autres th\\u00e8mes&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:acf\\\/more-posts {\\&quot;name\\&quot;:\\&quot;acf\\\/more-posts\\&quot;,\\&quot;data\\&quot;:{\\&quot;more_posts\\&quot;:[\\&quot;15556\\&quot;,\\&quot;15542\\&quot;],\\&quot;_more_posts\\&quot;:\\&quot;field_647707809fcb4\\&quot;},\\&quot;align\\&quot;:\\&quot;\\&quot;,\\&quot;mode\\&quot;:\\&quot;preview\\&quot;} \\\/--&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;&quot;,&quot;post_title&quot;:&quot;Logo&quot;,&quot;post_excerpt&quot;:&quot;&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;closed&quot;,&quot;ping_status&quot;:&quot;closed&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;logo&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2023-07-20 14:18:09&quot;,&quot;post_modified_gmt&quot;:&quot;2023-07-20 12:18:09&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/logo\\\/&quot;,&quot;menu_order&quot;:1,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;0&quot;,&quot;filter&quot;:&quot;raw&quot;,&quot;post_link&quot;:&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/fr\\\/elements-de-base\\\/logo\\\/&quot;,&quot;post_thumbnail&quot;:&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/05\\\/tom-claes-qXpmFqxFzqg-unsplash-2-10.png&quot;},{&quot;ID&quot;:16581,&quot;post_author&quot;:&quot;10&quot;,&quot;post_date&quot;:&quot;2023-05-26 13:09:25&quot;,&quot;post_date_gmt&quot;:&quot;2023-05-26 11:09:25&quot;,&quot;post_content&quot;:&quot;&lt;!-- wp:image {\\&quot;align\\&quot;:\\&quot;full\\&quot;,\\&quot;id\\&quot;:16244,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;,\\&quot;className\\&quot;:\\&quot;is-style-default\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image alignfull size-full is-style-default\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/05\\\/Typo-Header-2.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16244\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:heading {\\&quot;level\\&quot;:1,\\&quot;className\\&quot;:\\&quot;is-style-separator\\&quot;,\\&quot;fontSize\\&quot;:\\&quot;huge\\&quot;} --&gt;\\n&lt;h1 class=\\&quot;wp-block-heading is-style-separator has-huge-font-size\\&quot;&gt;Typographie&lt;\\\/h1&gt;\\n&lt;!-- \\\/wp:heading --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;verticalAlignment\\&quot;:\\&quot;bottom\\&quot;,\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column is-vertically-aligned-bottom\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:heading {\\&quot;fontSize\\&quot;:\\&quot;big\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-big-font-size\\&quot;&gt;Police syst\\u00e8me Arial&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;La police secondaire de Burckhardt est Arial dans les fontes Bold et Regular.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Elle est surtout employ\\u00e9e pour les applications&lt;br&gt;\\u00e0 contenu dynamique comme les e-mails, les lettres, les tableaux Excel, les CAO et d\\u2019autres documents non confidentiels. &lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Arial est utilis\\u00e9e en fonte Bold pour les titres et Regular pour les rubriques. Le corps de texte et les l\\u00e9gendes des illustrations sont \\u00e9galement compos\\u00e9s en Arial Regular.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Vous trouverez un exemple de taille de police et d\\u2019interligne pour le papier \\u00e0 lettres.sous les &lt;a href=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/anwendungen\\\/geschaeftsdrucksachen\\\/\\&quot; data-type=\\&quot;post\\&quot; data-id=\\&quot;15568\\&quot;&gt;imprim\\u00e9s commerciaux&lt;\\\/a&gt;.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:16793,\\&quot;sizeSlug\\&quot;:\\&quot;large\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-large\\&quot;&gt;&lt;img src=\\&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/05\\\/Typographie_secondaire-1024x493.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16793\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:heading {\\&quot;fontSize\\&quot;:\\&quot;big\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-big-font-size\\&quot;&gt;Police de pr\\u00e9sentation Aeonik&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;33.33%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:33.33%\\&quot;&gt;&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Burckhardt utilise deux polices de caract\\u00e8res : Aeonik Fono dans les fontes Black et Regular et Aeonik Pro dans la fonte Regular. &lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Pour les titres, la police Aeonik Fono Black est utilis\\u00e9e et pour les rubriques, la coupe coupe Regular. Les textes continus et les l\\u00e9gendes sont compos\\u00e9s avec la police Aeonik Pro.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;&lt;strong&gt;Veuillez noter que : &lt;\\\/strong&gt;Tous les documents ouverts tels que les ppt doivent toujours \\u00eatre enregistr\\u00e9s au format PDF. Ce n&#039;est qu&#039;ainsi que nous pouvons garantir que le destinataire recevra la mise en page correspondante.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:16007,\\&quot;sizeSlug\\&quot;:\\&quot;large\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-large\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/05\\\/Hausschrift-1024x742.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16007\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:heading {\\&quot;fontSize\\&quot;:\\&quot;big\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-big-font-size\\&quot;&gt;Utilisation&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;25%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:25%\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:16767,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/05\\\/Typographie_Legende_Fr.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16767\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;50%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:50%\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:16770,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/05\\\/Typographie_mitte_fr.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16770\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;\\n\\n&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;25%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:25%\\&quot;&gt;&lt;!-- wp:image {\\&quot;id\\&quot;:16025,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/AnwedungTypo3.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16025\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:acf\\\/more-posts {\\&quot;name\\&quot;:\\&quot;acf\\\/more-posts\\&quot;,\\&quot;data\\&quot;:{\\&quot;more_posts\\&quot;:\\&quot;\\&quot;,\\&quot;_more_posts\\&quot;:\\&quot;field_647707809fcb4\\&quot;},\\&quot;align\\&quot;:\\&quot;\\&quot;,\\&quot;mode\\&quot;:\\&quot;edit\\&quot;} \\\/--&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;&quot;,&quot;post_title&quot;:&quot;Typographie&quot;,&quot;post_excerpt&quot;:&quot;&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;closed&quot;,&quot;ping_status&quot;:&quot;closed&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;typographie&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2023-07-20 14:22:10&quot;,&quot;post_modified_gmt&quot;:&quot;2023-07-20 12:22:10&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/typographie\\\/&quot;,&quot;menu_order&quot;:7,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;0&quot;,&quot;filter&quot;:&quot;raw&quot;,&quot;post_link&quot;:&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/fr\\\/elements-de-base\\\/typographie\\\/&quot;,&quot;post_thumbnail&quot;:&quot;https:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/05\\\/tom-claes-qXpmFqxFzqg-unsplash-2-8-1.png&quot;},{&quot;ID&quot;:16567,&quot;post_author&quot;:&quot;2&quot;,&quot;post_date&quot;:&quot;2023-06-15 10:38:58&quot;,&quot;post_date_gmt&quot;:&quot;2023-06-15 08:38:58&quot;,&quot;post_content&quot;:&quot;&lt;!-- wp:image {\\&quot;align\\&quot;:\\&quot;full\\&quot;,\\&quot;id\\&quot;:16383,\\&quot;sizeSlug\\&quot;:\\&quot;full\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image alignfull size-full\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Social-Media_Header.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16383\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:columns --&gt;\\n&lt;div class=\\&quot;wp-block-columns\\&quot;&gt;&lt;!-- wp:column {\\&quot;width\\&quot;:\\&quot;66.66%\\&quot;} --&gt;\\n&lt;div class=\\&quot;wp-block-column\\&quot; style=\\&quot;flex-basis:66.66%\\&quot;&gt;&lt;!-- wp:heading {\\&quot;level\\&quot;:1,\\&quot;className\\&quot;:\\&quot;is-style-separator\\&quot;,\\&quot;fontSize\\&quot;:\\&quot;huge\\&quot;} --&gt;\\n&lt;h1 class=\\&quot;wp-block-heading is-style-separator has-huge-font-size\\&quot;&gt;R\\u00e9seaux sociaux&lt;\\\/h1&gt;\\n&lt;!-- \\\/wp:heading --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:column --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:columns --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:paragraph --&gt;\\n&lt;p&gt;Notre pr\\u00e9sence dans le domaine des m\\u00e9dias sociaux renforce notre marque et nos valeurs. Nous nous r\\u00e9jouissons d&#039;une activit\\u00e9 intense de tous les collaborateurs sur les m\\u00e9dias sociaux et vous pr\\u00e9senterons bient\\u00f4t de plus amples informations sur la strat\\u00e9gie en mati\\u00e8re de m\\u00e9dias sociaux.&lt;\\\/p&gt;\\n&lt;!-- \\\/wp:paragraph --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:heading {\\&quot;fontSize\\&quot;:\\&quot;big\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-big-font-size\\&quot;&gt;Linkedin&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:image {\\&quot;id\\&quot;:16167,\\&quot;width\\&quot;:750,\\&quot;height\\&quot;:554,\\&quot;sizeSlug\\&quot;:\\&quot;large\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-large is-resized\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Linkedin-1024x755.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16167\\&quot; width=\\&quot;750\\&quot; height=\\&quot;554\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:heading {\\&quot;fontSize\\&quot;:\\&quot;big\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-big-font-size\\&quot;&gt;Instagram&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:image {\\&quot;id\\&quot;:16170,\\&quot;sizeSlug\\&quot;:\\&quot;large\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-large\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/INstagram-473x1024.jpg\\&quot; alt=\\&quot;\\&quot; class=\\&quot;wp-image-16170\\&quot;\\\/&gt;&lt;\\\/figure&gt;\\n&lt;!-- \\\/wp:image --&gt;&lt;\\\/div&gt;\\n&lt;!-- \\\/wp:group --&gt;\\n\\n&lt;!-- wp:group {\\&quot;layout\\&quot;:{\\&quot;type\\&quot;:\\&quot;constrained\\&quot;}} --&gt;\\n&lt;div class=\\&quot;wp-block-group\\&quot;&gt;&lt;!-- wp:heading {\\&quot;fontSize\\&quot;:\\&quot;big\\&quot;} --&gt;\\n&lt;h2 class=\\&quot;wp-block-heading has-big-font-size\\&quot;&gt;Facebook&lt;\\\/h2&gt;\\n&lt;!-- \\\/wp:heading --&gt;\\n\\n&lt;!-- wp:image {\\&quot;id\\&quot;:16173,\\&quot;sizeSlug\\&quot;:\\&quot;large\\&quot;,\\&quot;linkDestination\\&quot;:\\&quot;none\\&quot;} --&gt;\\n&lt;figure class=\\&quot;wp-block-image size-large\\&quot;&gt;&lt;img src=\\&quot;http:\\\/\\\/design-guidelines.burckhardt.swiss\\\/app\\\/uploads\\\/2023\\\/06\\\/Facebook-832x1024.jpg\\&quot; 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Notre logo ne doit pas orner des stylos \u00e0 bille ou des cl\u00e9s USB, mais \u00eatre utilis\u00e9 de la mani\u00e8re la plus judicieuse et la plus agr\u00e9able pour notre r\u00e9seau. 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